NEWART Centre

Digital and technological art center in Reus!

The center exhibits and preserves one of the world's most important collections of digital art, with more than 200 works and more than 85 artists, the result of more than 20 years of experience.

The art of the future goes beyond sight: it is perceived with the five senses and transforms you completely.

A 3,000 m² space for a journey of discovery and fun, with unique digital spaces for all ages, immersive projection rooms where you can interact, and innovative visual and sound effects to create unique content for your networks.

At the museum, we present the current exhibition, Hello World!, which offers a historical journey through pioneering works of technological art, from its beginnings in 1969 to the present day. We are exhibiting iconic pieces such as Spain's first robotic work and the first work of art to have traveled to and reside on the Moon.

We open the doors to a creative process you won't find anywhere else: access to the warehouse and workshop, where you'll often see artists and technicians in action.

Come and enjoy an educational guided tour: you will learn the artistic context and a brief summary of the history of digital art, you will meet the most renowned artists and we will share their critiques and reflections with you.

You've never experienced art the same way before. A thrilling spectacle of lights and colors!

What is the history of the NewArt Centre?

The NewArt Centre is one of the flagship projects of the NewArt Foundation, a non-profit organization committed to the preservation, study, and promotion of digital and technological art. The foundation was established in 2003 through the initiative of Marie-France Veyrat, an artist; Andreu Rodríguez Valveny, a technology entrepreneur; and art critic Arnau Puig, with the aim of showcasing new forms of creative expression linked to technology.

In 2006, the collaboration with the ARCO Madrid fair led to a decisive meeting: the incorporation of Vicente Matallana, a pioneer of technological art in Spain, which reinforced the international projection of the foundation.

For over a decade, the NewArt Foundation has been present at leading events and institutions dedicated to digital arts and innovation: Ars Electronica, ISEA, Sónar, B3 Biennale, V2_ Lab, as well as in collaborative projects with research centers and universities: Eurecat, the Technology Centre of Catalonia, HacTe, the Barcelona Hub for Art, Science and Technology, the Institute for Bioengineering of Catalonia (IBEC), the Open University of Catalonia (UOC), the Polytechnic University of Valencia (UPV), art centers, and museums. The NewArt Foundation has framework agreements with more than 10 national and international institutions and participates in a European consortium within the framework of the European Union's CREA-CULT program.

Since its inception, the foundation has focused its activity on the research, production, cataloging, exhibition and conservation of works created with technology, while supporting artists who experiment with emerging digital languages.

Over the years, the foundation has built one of the world's most unique collections of technological art, featuring pioneering pieces from the late 1960s to the present day: generative art, interactive installations, robotic works, software art, and projects that have marked a turning point in the history of digital arts. The works have been acquired at international art fairs and galleries, through commissions, collaborations with artists, and donations, selected by a jury of experts in technological art.

The growth of the collection and the increasing public interest in digital art made it clear that there was a need to create a space where these works could be shown, experienced, and understood in all their complexity.

Thus was born the NewArt Centre, which opens its doors in 2025 with the aim of offering an immersive and futuristic museum experience.

What kind of exhibition and museum experience can we find at the New Art Centre?

Hello World!, the inaugural exhibition of the New Art Centre is a journey through 60 years of technological art through our collection: a look at history, the past and the present, and also a projection towards a future full of challenges.

Although the foundation has been working for many years, we are beginning a new phase in which public participation is essential. Furthermore, "Hello World" is the first phrase taught in computer programming courses.

The exhibition features 30 technological artworks that address various concepts: the fine line between the digital and physical worlds, planned obsolescence, outer space, black holes, the moon, the relationship between the body and physical space, and the three-dimensionality of light.

Various technologies are used, such as screens, projectors, computer boards, robots, generative software, light and sound effects…

The exhibitions will change periodically, and you will be able to see new works and new museum tours.

The center is not just an exhibition space: it is a living ecosystem, where technology, creation and innovation coexist to generate knowledge and culture.

Why is the center so unique?

In the field of technological art, most international institutions—such as ZKM in Karlsruhe, Ars Electronica in Linz, or V2_ Lab in Rotterdam—are entirely public centers, funded by governments, universities, or large consortia. This is the predominant model because digital art requires significant resources, technical infrastructure, and specialized equipment.

The fact that the NewArt Centre was founded by a family is exceptional and unique in Europe because it demonstrates a pioneering vision, an extraordinary cultural commitment and a long-term commitment that has allowed the creation of a project that the public now embraces.

The other distinctive and unique element of the center is its clear vision of a space that goes beyond mere exhibition. The storage and workshop are key spaces because they ensure the proper preservation of the collection, allow for innovation and the production of new works, demonstrate that technological art is a process and not just a result, and offer visitors a unique and memorable museum experience.

All this knowledge and experience acquired over two decades is put at the service of the artistic community through the center to promote technological art at its maximum potential and to reinvest it in society in the form of culture.

Why Reus?

The location of the NewArt Centre in Reus is no coincidence. The city boasts a long cultural tradition, a renowned creative vitality, and a network of innovation that place it at a moment of expansion.

We wish to express our deepest gratitude:

• To the patrons, collaborators and public institutions, for their trust and for making possible the preservation and expansion of this unique collection.
• To the patrons of the NewArt Foundation, for their dedication, vision and perseverance over two decades.
• To the media, for contributing to the dissemination of digital art and giving voice to a project that wants to bring technological culture closer to all citizens.

Without all of them, this project would not be the vibrant reality we present today.

Technological art—also known as digital art, new media art, electronic art, or interactive art—arises from the intersection of artistic creativity and technological innovation, and very often, scientific research. The technology can be interactive, immersive, experimental, or electronic. It can incorporate sensors, light, sound, artificial intelligence, robotics, virtual reality, and more.

Digital art is any artwork created using computers or digital tools. The primary medium is not physical—paint, stone, canvas—but rather bits and software. Artistic creation is carried out using digital tools and processes, such as design software, 3D illustration, animation, or generative art.

In general summary:

Technological art draws its inspiration from:

• Systems (cybernetics).
• Code and algorithm (computational art).
• Participation (Fluxus, kineticism).
• Light and Perception (Op Art).
• Movement and technology (kineticism, robotics).
• Electronic image (video art).
• Open processes (conceptual, dadaism).