What to do near Cistercian Route: gastronomy in Vallbona de les Monges

Turisme La Noguera

Àger, Albesa, Algerri, Alòs de Balaguer, Artesa de Segre, Balaguer, Bellcaire d'Urgell, Bellmunt d'Urgell, Cabanabona, Camarasa, Castelló de Farfanya, Cubells, Foradada, Ivars de Noguera, La Baronia de Rialb, La Sentiu de Sió, Les Avellanes i Santa Linya, Menàrguens, Montgai, Oliola, Os de Balaguer, Penelles, Ponts, Preixens, Térmens, Tiurana, Torrelameu, Vallfogona de Balaguer, Vilanova de l'Aguda, Vilanova de Meià

La Noguera is the largest region in Catalonia, located on the plain of Lleida and crossed by the Segre River, with a landscape that combines large areas of cultivated fields, steep mountains and rivers that feed its natural wealth. It is a…

El Tren dels Llacs

Àger, Alcoletge, Balaguer, La Pobla de Segur, Les Avellanes i Santa Linya, Lleida, Llimiana, Montgai, Salàs de Pallars, Térmens, Tremp, Vallfogona de Balaguer, Vilanova de la Barca

The Tren dels Llacs runs through one of the most spectacular and unique places in the territory, entering from La Plana to the Pre-Pyrenees of Lleida. Travelers can choose between two forms of travel: either with the Historical Train or with…

Turisme La Segarra

Biosca, Cervera, Els Plans de Sió, Estaràs, Granyanella, Granyena de Segarra, Guissona, Ivorra, Les Oluges, Massoteres, Montoliu de Segarra, Montornès de Segarra, Ribera d'Ondara, Sanaüja, Sant Guim de Freixenet, Sant Guim de la Plana, Sant Ramon, Talavera, Tarroja de Segarra, Torà, Torrefeta i Florejacs

La Segarra is a region in the interior of Catalonia, known for its rolling landscapes, vast plains of cereal fields and a rich historical heritage dating back to the Middle Ages. Often called the "land of castles", La Segarra offers a perfect…

Mas de Colom, Casa Borges

Tàrrega

Mas de Colom – Casa Borges, an old farmhouse and Cistercian monastery dating from the beginning of the 20th century, will become the institutional headquarters of the Borges Group, a meeting point between values, brand, history, culture,…

Turisme Pla d'Urgell

Barbens, Bell-lloc d'Urgell, Bellvís, Castellnou de Seana, El Palau d'Anglesola, El Poal, Fondarella, Golmés, Ivars d'Urgell, Linyola, Miralcamp, Mollerussa, Sidamon, Torregrossa, Vila-sana, Vilanova de Bellpuig

Pla d'Urgell is a region located in the heart of the Lleida plain, known for its agricultural wealth, its flat landscapes and its natural spaces surrounded by cultivated fields. Despite being one of the smallest regions in Catalonia, Pla d'Urgell…

Castell del Remei

Lleida

Castell del Remei is a century-old winery located on a historic estate of the Costers del Segre Designation of Origin, where the first vestiges of winemaking activity date back to 1780. It is the oldest winery in Catalonia in the production…

Castell de Ciutadilla

Ciutadilla

The Guimerà Castle Tower is a monument of strange and imposing architectural beauty, and at the same time it is the cradle of one of the most preeminent lineages in Catalonia, the Guimerà family. This tower, dating from the 16th…

Memorial de l'Exèrcit popular

Pujalt

The People's Army Memorial in Pujalt invites you to discover the history of the Republican soldiers during the Civil War, how they lived, what they felt... The Spanish Civil War, from 1936 to 1939, was like all wars a collective tragedy that…

Espai museístic del Cinema - Col·lecció Josep Maria Queraltó

Vallbona de les Monges

This is the first space dedicated to the seventh art in the province of Lleida. Curiously, its location is located in the building that formerly housed the municipal cinema/theater with a particular modernist architecture and which is today…

Turisme La Segarra

Biosca, Cervera, Els Plans de Sió, Estaràs, Granyanella, Granyena de Segarra, Guissona, Ivorra, Les Oluges, Massoteres, Montoliu de Segarra, Montornès de Segarra, Ribera d'Ondara, Sanaüja, Sant Guim de Freixenet, Sant Guim de la Plana, Sant Ramon, Talavera, Tarroja de Segarra, Torà, Torrefeta i Florejacs

La Segarra is a region in the interior of Catalonia, known for its rolling landscapes, vast plains of cereal fields and a rich historical heritage dating back to the Middle Ages. Often called the "land of castles", La Segarra offers a perfect…

Mas de Colom, Casa Borges

Tàrrega

Mas de Colom – Casa Borges, an old farmhouse and Cistercian monastery dating from the beginning of the 20th century, will become the institutional headquarters of the Borges Group, a meeting point between values, brand, history, culture,…

Espai Maldanell

Vallbona de les Monges

Located in what was the first mill of the Vallbona farmers' cooperative and totally immersed in this world, the visitor can learn and feel what the ancient process that farmers followed was like to obtain the star product of the regions: olive…

Castell de Ciutadilla

Ciutadilla

The Guimerà Castle Tower is a monument of strange and imposing architectural beauty, and at the same time it is the cradle of one of the most preeminent lineages in Catalonia, the Guimerà family. This tower, dating from the 16th…

Turisme Urgell

Agramunt, Anglesola, Belianes, Bellpuig, Castellserà, Ciutadilla, Els Omells de na Gaia, Guimerà, La Fuliola, Maldà, Nalec, Ossó de Sió, Preixana, Puigverd d'Agramunt, Sant Martí de Riucorb, Tàrrega, Tornabous, Vallbona de les Monges, Verdú, Vilagrassa

Urgell is an inland region located on the Lleida plain, very accessible and well communicated that makes all its cultural and landscape values available to the visitor in an environment that preserves its genuineness. Away from the noise of…

Reial Monestir de Santa Maria de Vallbona

Vallbona de les Monges

An extraordinary space where the passage of time is shared with the female religious community. With eight hundred years of uninterrupted monastic presence, it is the most unknown and fascinating treasure on the Cistercian Route. Santa Maria…

Turisme Conca de Barberà

Barberà de la Conca, Blancafort, Conesa, Forès, L'Espluga de Francolí, Les Piles, Llorac, Montblanc, Passanant i Belltall, Pira, Pontils, Rocafort de Queralt, Santa Coloma de Queralt, Sarral, Savallà del Comtat, Senan, Solivella, Vallclara, Vallfogona de Riucorb, Vilanova de Prades, Vilaverd, Vimbodí i Poblet

La Conca de Barberà is a region located in the interior of Catalonia, known for its rich history, its medieval heritage and its landscapes of vineyards and cereals. With a past deeply linked to the Cistercian order and a deep-rooted…

Turisme La Segarra

Biosca, Cervera, Els Plans de Sió, Estaràs, Granyanella, Granyena de Segarra, Guissona, Ivorra, Les Oluges, Massoteres, Montoliu de Segarra, Montornès de Segarra, Ribera d'Ondara, Sanaüja, Sant Guim de Freixenet, Sant Guim de la Plana, Sant Ramon, Talavera, Tarroja de Segarra, Torà, Torrefeta i Florejacs

La Segarra is a region in the interior of Catalonia, known for its rolling landscapes, vast plains of cereal fields and a rich historical heritage dating back to the Middle Ages. Often called the "land of castles", La Segarra offers a perfect…

Turisme Conca de Barberà

Barberà de la Conca, Blancafort, Conesa, Forès, L'Espluga de Francolí, Les Piles, Llorac, Montblanc, Passanant i Belltall, Pira, Pontils, Rocafort de Queralt, Santa Coloma de Queralt, Sarral, Savallà del Comtat, Senan, Solivella, Vallclara, Vallfogona de Riucorb, Vilanova de Prades, Vilaverd, Vimbodí i Poblet

La Conca de Barberà is a region located in the interior of Catalonia, known for its rich history, its medieval heritage and its landscapes of vineyards and cereals. With a past deeply linked to the Cistercian order and a deep-rooted…

Castell de Ciutadilla

Ciutadilla

The Guimerà Castle Tower is a monument of strange and imposing architectural beauty, and at the same time it is the cradle of one of the most preeminent lineages in Catalonia, the Guimerà family. This tower, dating from the 16th…

La Passió de Cervera

Cervera

The Passion Play of Cervera is a theatrical representation of the life, death, and resurrection of Jesus Christ. A tradition that began over 500 years ago and has been continually renewed to adapt to each era. Several venues have hosted this…

La Nostra Mel

Talavera

They are a family of beekeepers from the Segarra region who work hand in hand with nature to offer the most precious treasures of their landscape. They dedicate themselves to the artisanal production of products born directly from the hive,…

Memorial de l'Exèrcit popular

Pujalt

The People's Army Memorial in Pujalt invites you to discover the history of the Republican soldiers during the Civil War, how they lived, what they felt... The Spanish Civil War, from 1936 to 1939, was like all wars a collective tragedy that…

Espai museístic del Cinema - Col·lecció Josep Maria Queraltó

Vallbona de les Monges

This is the first space dedicated to the seventh art in the province of Lleida. Curiously, its location is located in the building that formerly housed the municipal cinema/theater with a particular modernist architecture and which is today…

Reial Monestir de Santa Maria de Vallbona

Vallbona de les Monges

An extraordinary space where the passage of time is shared with the female religious community. With eight hundred years of uninterrupted monastic presence, it is the most unknown and fascinating treasure on the Cistercian Route. Santa Maria…

Cooperativa Arbequina

Arbeca

Arbeca, the birthplace of the world's finest extra virgin olive oil. Few places can claim to have given their name to one of the most highly prized olive varieties in the culinary world. We are the origin of Arbequina olives, and the Arberquina…

Turisme Pla d'Urgell

Barbens, Bell-lloc d'Urgell, Bellvís, Castellnou de Seana, El Palau d'Anglesola, El Poal, Fondarella, Golmés, Ivars d'Urgell, Linyola, Miralcamp, Mollerussa, Sidamon, Torregrossa, Vila-sana, Vilanova de Bellpuig

Pla d'Urgell is a region located in the heart of the Lleida plain, known for its agricultural wealth, its flat landscapes and its natural spaces surrounded by cultivated fields. Despite being one of the smallest regions in Catalonia, Pla d'Urgell…

Turisme Conca de Barberà

Barberà de la Conca, Blancafort, Conesa, Forès, L'Espluga de Francolí, Les Piles, Llorac, Montblanc, Passanant i Belltall, Pira, Pontils, Rocafort de Queralt, Santa Coloma de Queralt, Sarral, Savallà del Comtat, Senan, Solivella, Vallclara, Vallfogona de Riucorb, Vilanova de Prades, Vilaverd, Vimbodí i Poblet

La Conca de Barberà is a region located in the interior of Catalonia, known for its rich history, its medieval heritage and its landscapes of vineyards and cereals. With a past deeply linked to the Cistercian order and a deep-rooted…

Espai museístic del Cinema - Col·lecció Josep Maria Queraltó

Vallbona de les Monges

This is the first space dedicated to the seventh art in the province of Lleida. Curiously, its location is located in the building that formerly housed the municipal cinema/theater with a particular modernist architecture and which is today…

Castell de Ciutadilla

Ciutadilla

The Guimerà Castle Tower is a monument of strange and imposing architectural beauty, and at the same time it is the cradle of one of the most preeminent lineages in Catalonia, the Guimerà family. This tower, dating from the 16th…

Espai Maldanell

Vallbona de les Monges

Located in what was the first mill of the Vallbona farmers' cooperative and totally immersed in this world, the visitor can learn and feel what the ancient process that farmers followed was like to obtain the star product of the regions: olive…

Reial Monestir de Santa Maria de Vallbona

Vallbona de les Monges

An extraordinary space where the passage of time is shared with the female religious community. With eight hundred years of uninterrupted monastic presence, it is the most unknown and fascinating treasure on the Cistercian Route. Santa Maria…

Oli Raig d'Arbeca

Arbeca

Raig d'Arbeca is a family business with a long tradition in the production and marketing of top-quality olive oil. It has a specialized store, known as an oleoteca, where customers can find a wide range of products made with our extra virgin…

Turisme La Segarra

Biosca, Cervera, Els Plans de Sió, Estaràs, Granyanella, Granyena de Segarra, Guissona, Ivorra, Les Oluges, Massoteres, Montoliu de Segarra, Montornès de Segarra, Ribera d'Ondara, Sanaüja, Sant Guim de Freixenet, Sant Guim de la Plana, Sant Ramon, Talavera, Tarroja de Segarra, Torà, Torrefeta i Florejacs

La Segarra is a region in the interior of Catalonia, known for its rolling landscapes, vast plains of cereal fields and a rich historical heritage dating back to the Middle Ages. Often called the "land of castles", La Segarra offers a perfect…

Turisme Pla d'Urgell

Barbens, Bell-lloc d'Urgell, Bellvís, Castellnou de Seana, El Palau d'Anglesola, El Poal, Fondarella, Golmés, Ivars d'Urgell, Linyola, Miralcamp, Mollerussa, Sidamon, Torregrossa, Vila-sana, Vilanova de Bellpuig

Pla d'Urgell is a region located in the heart of the Lleida plain, known for its agricultural wealth, its flat landscapes and its natural spaces surrounded by cultivated fields. Despite being one of the smallest regions in Catalonia, Pla d'Urgell…

Turisme Urgell

Agramunt, Anglesola, Belianes, Bellpuig, Castellserà, Ciutadilla, Els Omells de na Gaia, Guimerà, La Fuliola, Maldà, Nalec, Ossó de Sió, Preixana, Puigverd d'Agramunt, Sant Martí de Riucorb, Tàrrega, Tornabous, Vallbona de les Monges, Verdú, Vilagrassa

Urgell is an inland region located on the Lleida plain, very accessible and well communicated that makes all its cultural and landscape values available to the visitor in an environment that preserves its genuineness. Away from the noise of…

La Passió de Cervera

Cervera

The Passion Play of Cervera is a theatrical representation of the life, death, and resurrection of Jesus Christ. A tradition that began over 500 years ago and has been continually renewed to adapt to each era. Several venues have hosted this…

Espai Maldanell

Vallbona de les Monges

Located in what was the first mill of the Vallbona farmers' cooperative and totally immersed in this world, the visitor can learn and feel what the ancient process that farmers followed was like to obtain the star product of the regions: olive…

Turisme Conca de Barberà

Barberà de la Conca, Blancafort, Conesa, Forès, L'Espluga de Francolí, Les Piles, Llorac, Montblanc, Passanant i Belltall, Pira, Pontils, Rocafort de Queralt, Santa Coloma de Queralt, Sarral, Savallà del Comtat, Senan, Solivella, Vallclara, Vallfogona de Riucorb, Vilanova de Prades, Vilaverd, Vimbodí i Poblet

La Conca de Barberà is a region located in the interior of Catalonia, known for its rich history, its medieval heritage and its landscapes of vineyards and cereals. With a past deeply linked to the Cistercian order and a deep-rooted…

Castell de Ciutadilla

Ciutadilla

The Guimerà Castle Tower is a monument of strange and imposing architectural beauty, and at the same time it is the cradle of one of the most preeminent lineages in Catalonia, the Guimerà family. This tower, dating from the 16th…

Mas de Colom, Casa Borges

Tàrrega

Mas de Colom – Casa Borges, an old farmhouse and Cistercian monastery dating from the beginning of the 20th century, will become the institutional headquarters of the Borges Group, a meeting point between values, brand, history, culture,…

Oli Raig d'Arbeca

Arbeca

Raig d'Arbeca is a family business with a long tradition in the production and marketing of top-quality olive oil. It has a specialized store, known as an oleoteca, where customers can find a wide range of products made with our extra virgin…

Espai Maldanell

Vallbona de les Monges

Located in what was the first mill of the Vallbona farmers' cooperative and totally immersed in this world, the visitor can learn and feel what the ancient process that farmers followed was like to obtain the star product of the regions: olive…

Turisme La Segarra

Biosca, Cervera, Els Plans de Sió, Estaràs, Granyanella, Granyena de Segarra, Guissona, Ivorra, Les Oluges, Massoteres, Montoliu de Segarra, Montornès de Segarra, Ribera d'Ondara, Sanaüja, Sant Guim de Freixenet, Sant Guim de la Plana, Sant Ramon, Talavera, Tarroja de Segarra, Torà, Torrefeta i Florejacs

La Segarra is a region in the interior of Catalonia, known for its rolling landscapes, vast plains of cereal fields and a rich historical heritage dating back to the Middle Ages. Often called the "land of castles", La Segarra offers a perfect…

Turisme Conca de Barberà

Barberà de la Conca, Blancafort, Conesa, Forès, L'Espluga de Francolí, Les Piles, Llorac, Montblanc, Passanant i Belltall, Pira, Pontils, Rocafort de Queralt, Santa Coloma de Queralt, Sarral, Savallà del Comtat, Senan, Solivella, Vallclara, Vallfogona de Riucorb, Vilanova de Prades, Vilaverd, Vimbodí i Poblet

La Conca de Barberà is a region located in the interior of Catalonia, known for its rich history, its medieval heritage and its landscapes of vineyards and cereals. With a past deeply linked to the Cistercian order and a deep-rooted…

Turisme Pla d'Urgell

Barbens, Bell-lloc d'Urgell, Bellvís, Castellnou de Seana, El Palau d'Anglesola, El Poal, Fondarella, Golmés, Ivars d'Urgell, Linyola, Miralcamp, Mollerussa, Sidamon, Torregrossa, Vila-sana, Vilanova de Bellpuig

Pla d'Urgell is a region located in the heart of the Lleida plain, known for its agricultural wealth, its flat landscapes and its natural spaces surrounded by cultivated fields. Despite being one of the smallest regions in Catalonia, Pla d'Urgell…

Reial Monestir de Santa Maria de Vallbona

Vallbona de les Monges

An extraordinary space where the passage of time is shared with the female religious community. With eight hundred years of uninterrupted monastic presence, it is the most unknown and fascinating treasure on the Cistercian Route. Santa Maria…

Castell de Ciutadilla

Ciutadilla

The Guimerà Castle Tower is a monument of strange and imposing architectural beauty, and at the same time it is the cradle of one of the most preeminent lineages in Catalonia, the Guimerà family. This tower, dating from the 16th…

Espai museístic del Cinema - Col·lecció Josep Maria Queraltó

Vallbona de les Monges

This is the first space dedicated to the seventh art in the province of Lleida. Curiously, its location is located in the building that formerly housed the municipal cinema/theater with a particular modernist architecture and which is today…

Espai Maldanell

Vallbona de les Monges

Located in what was the first mill of the Vallbona farmers' cooperative and totally immersed in this world, the visitor can learn and feel what the ancient process that farmers followed was like to obtain the star product of the regions: olive…

Turisme Conca de Barberà

Barberà de la Conca, Blancafort, Conesa, Forès, L'Espluga de Francolí, Les Piles, Llorac, Montblanc, Passanant i Belltall, Pira, Pontils, Rocafort de Queralt, Santa Coloma de Queralt, Sarral, Savallà del Comtat, Senan, Solivella, Vallclara, Vallfogona de Riucorb, Vilanova de Prades, Vilaverd, Vimbodí i Poblet

La Conca de Barberà is a region located in the interior of Catalonia, known for its rich history, its medieval heritage and its landscapes of vineyards and cereals. With a past deeply linked to the Cistercian order and a deep-rooted…

Reial Monestir de Santa Maria de Vallbona

Vallbona de les Monges

An extraordinary space where the passage of time is shared with the female religious community. With eight hundred years of uninterrupted monastic presence, it is the most unknown and fascinating treasure on the Cistercian Route. Santa Maria…

Mas de Colom, Casa Borges

Tàrrega

Mas de Colom – Casa Borges, an old farmhouse and Cistercian monastery dating from the beginning of the 20th century, will become the institutional headquarters of the Borges Group, a meeting point between values, brand, history, culture,…

Turisme Urgell

Agramunt, Anglesola, Belianes, Bellpuig, Castellserà, Ciutadilla, Els Omells de na Gaia, Guimerà, La Fuliola, Maldà, Nalec, Ossó de Sió, Preixana, Puigverd d'Agramunt, Sant Martí de Riucorb, Tàrrega, Tornabous, Vallbona de les Monges, Verdú, Vilagrassa

Urgell is an inland region located on the Lleida plain, very accessible and well communicated that makes all its cultural and landscape values available to the visitor in an environment that preserves its genuineness. Away from the noise of…

Castell de Ciutadilla

Ciutadilla

The Guimerà Castle Tower is a monument of strange and imposing architectural beauty, and at the same time it is the cradle of one of the most preeminent lineages in Catalonia, the Guimerà family. This tower, dating from the 16th…

Espai museístic del Cinema - Col·lecció Josep Maria Queraltó

Vallbona de les Monges

This is the first space dedicated to the seventh art in the province of Lleida. Curiously, its location is located in the building that formerly housed the municipal cinema/theater with a particular modernist architecture and which is today…

Turisme La Segarra

Biosca, Cervera, Els Plans de Sió, Estaràs, Granyanella, Granyena de Segarra, Guissona, Ivorra, Les Oluges, Massoteres, Montoliu de Segarra, Montornès de Segarra, Ribera d'Ondara, Sanaüja, Sant Guim de Freixenet, Sant Guim de la Plana, Sant Ramon, Talavera, Tarroja de Segarra, Torà, Torrefeta i Florejacs

La Segarra is a region in the interior of Catalonia, known for its rolling landscapes, vast plains of cereal fields and a rich historical heritage dating back to the Middle Ages. Often called the "land of castles", La Segarra offers a perfect…

Turisme Pla d'Urgell

Barbens, Bell-lloc d'Urgell, Bellvís, Castellnou de Seana, El Palau d'Anglesola, El Poal, Fondarella, Golmés, Ivars d'Urgell, Linyola, Miralcamp, Mollerussa, Sidamon, Torregrossa, Vila-sana, Vilanova de Bellpuig

Pla d'Urgell is a region located in the heart of the Lleida plain, known for its agricultural wealth, its flat landscapes and its natural spaces surrounded by cultivated fields. Despite being one of the smallest regions in Catalonia, Pla d'Urgell…

Turisme Conca de Barberà

Barberà de la Conca, Blancafort, Conesa, Forès, L'Espluga de Francolí, Les Piles, Llorac, Montblanc, Passanant i Belltall, Pira, Pontils, Rocafort de Queralt, Santa Coloma de Queralt, Sarral, Savallà del Comtat, Senan, Solivella, Vallclara, Vallfogona de Riucorb, Vilanova de Prades, Vilaverd, Vimbodí i Poblet

La Conca de Barberà is a region located in the interior of Catalonia, known for its rich history, its medieval heritage and its landscapes of vineyards and cereals. With a past deeply linked to the Cistercian order and a deep-rooted…

Espai Maldanell

Vallbona de les Monges

Located in what was the first mill of the Vallbona farmers' cooperative and totally immersed in this world, the visitor can learn and feel what the ancient process that farmers followed was like to obtain the star product of the regions: olive…

Castell de Ciutadilla

Ciutadilla

The Guimerà Castle Tower is a monument of strange and imposing architectural beauty, and at the same time it is the cradle of one of the most preeminent lineages in Catalonia, the Guimerà family. This tower, dating from the 16th…

Castell del Remei

Lleida

Castell del Remei is a century-old winery located on a historic estate of the Costers del Segre Designation of Origin, where the first vestiges of winemaking activity date back to 1780. It is the oldest winery in Catalonia in the production…

Turisme La Segarra

Biosca, Cervera, Els Plans de Sió, Estaràs, Granyanella, Granyena de Segarra, Guissona, Ivorra, Les Oluges, Massoteres, Montoliu de Segarra, Montornès de Segarra, Ribera d'Ondara, Sanaüja, Sant Guim de Freixenet, Sant Guim de la Plana, Sant Ramon, Talavera, Tarroja de Segarra, Torà, Torrefeta i Florejacs

La Segarra is a region in the interior of Catalonia, known for its rolling landscapes, vast plains of cereal fields and a rich historical heritage dating back to the Middle Ages. Often called the "land of castles", La Segarra offers a perfect…

Turisme Urgell

Agramunt, Anglesola, Belianes, Bellpuig, Castellserà, Ciutadilla, Els Omells de na Gaia, Guimerà, La Fuliola, Maldà, Nalec, Ossó de Sió, Preixana, Puigverd d'Agramunt, Sant Martí de Riucorb, Tàrrega, Tornabous, Vallbona de les Monges, Verdú, Vilagrassa

Urgell is an inland region located on the Lleida plain, very accessible and well communicated that makes all its cultural and landscape values available to the visitor in an environment that preserves its genuineness. Away from the noise of…

Mas de Colom, Casa Borges

Tàrrega

Mas de Colom – Casa Borges, an old farmhouse and Cistercian monastery dating from the beginning of the 20th century, will become the institutional headquarters of the Borges Group, a meeting point between values, brand, history, culture,…